If you’re thinking about setting up a social media account for your business, you’re in the right place. We learn learn How to set up social media for your business.
This guide will walk you through all of the steps needed to get started with your own personal accounts and (if you choose) turn them into pages for your business.
Pick which networks you’re going to use.
The next step is to choose which networks you want to use. You’ll want to think about your audience, your business, and what you’re looking for in a social media platform.
Some questions to ask yourself:
- Who am I trying to reach? Do they hang out at one network more than another? If so, that’s where I should start my efforts.
- What do I want people who visit our website or storefronts see when they get there (e-commerce businesses can use this as an opportunity for push notifications). Do we have a physical location where our customers can come meet us in person–and what kind of experience do we want them to have when they do so?
- How many hours per day/week will be dedicated towards managing this account(s)? It might be worth spending some time researching tools that make managing multiple accounts easier (I’ve found Buffer helpful).
Pick a username that is the same across all of your social networks.
If you’re going to set up social media accounts for your business, it’s important that the username is the same across all of them. This way, people can find you easily and recognize that it’s the same person behind all of those profiles. This is one of the ways How to set up social media for your business.
Some examples:
- Don’t use your business name or initials (e.g., @MyBusinessName). This will only confuse people looking for information about your company on Twitter or Facebook–they’ll think it’s one thing when it actually isn’t!
- Don’t use numbers or special characters in place of letters (e.g., @MyBusiness1234). These usernames are hard for people to remember and may lead others to think they’re spam accounts rather than ones belonging to real humans who care about what they have to say!
Add a bio and a profile photo.
You should also add a bio and a profile photo. A bio should be short and sweet; it’s the first thing viewers will see when they visit your page.
So it’s best to keep it brief. It should include information about who you are, what you do.
Where people can find more information about you and/or your business (if relevant), etc.
Your bio should be consistent across all social media platforms where you have an account.
That way potential customers will know exactly who they’re dealing with no matter what platform they choose to use when contacting or following up with their questions!
The same goes for profile pictures: They should be clear and easy-to-see.
So that anyone interested in learning more about your brand knows exactly what he/she is getting into.
Before clicking on anything else within the app itself (which could lead him/her down some rabbit holes).
Fill out your settings with links to your website and other contact information.
The next step is to fill out the settings for each social media platform. This includes linking to your website and other contact information, such as an email address and phone number.
You can also include a location if you’re selling something that requires shipping, like furniture or home décor items.
Link networks together.
You’ve set up your social media accounts, now it’s time to link them together.
This can be done by going to the settings page of each account and clicking on “Linked Accounts” or “Connected Accounts.”
You’ll then have the option of allowing Instagram, Twitter and Facebook access so they can post the same content across multiple networks at once.
This will save you tons of time! You won’t have to create new posts every time.
You want something shared on another network because it will all happen automatically when you post something new on one platform
Test accounts on different devices before sending out requests for followers.
Test accounts on different devices before sending out requests for followers. Another great way How to set up social media for your business.
You might think that your business account looks great on your laptop and phone.
But what about when you’re checking it from an iPad or desktop computer? Before you start reaching out to new followers.
And friends take time to test out how everything looks in as many browsers as possible (Chrome, Firefox, Safari).
You can also test the account on different operating systems (Windows 10 vs MacOS) and networks (WiFi vs 4G).
Conclusion
Social media can be a great way to connect with customers and build your brand, but it’s important to find the right network for your business.
When you’re setting up social media accounts for the first time, start small and work your way up.
Don’t try to do everything at once. Choose one or two networks that seem like they might work best for what you have in mind.
Then add another one or two later on once those get established.
Once all of these networks are set up properly (and tested on different devices), sending out requests for followers should be easy!
