What Is the Average Ad Spend on Facebook for Small Businesses in 2023

Average Restaurant Marketing Budget on Facebook


Is Facebook advertising worth it for small businesses? How much should you budget for ad spend on Facebook in 2023? Find out the answers to these questions and more as we explore the Facebook ads consulting for small businesses in 2023. We’ll also look at what you can expect to get out of your ad spend and how to maximize your budget!

Introduction to Facebook Advertising

As a small business, you may wonder how much other businesses spend on Facebook advertising. The average ad spends on Facebook for small businesses is $200 to $800 monthly. However, there is no set amount that all businesses should spend on Facebook advertising. The amount you spend will depend on your business goals, target audience, and budget. If you’re just starting out with Facebook advertising, it’s important to start small and gradually increase your budget as you see results.

Breakdown of Ad Spend for Small Businesses

Small businesses in the United States spend an average of $9,000 on Facebook ads annually. Most of this spending (80%) goes to Ads Manager, with the remaining 20% going to Instagram.

The typical average restaurant marketing budget is $5,000 on Ads Manager and $4,000 on Instagram. However, there is a wide range of ad spending among small businesses, with some businesses spending nothing at all and others spending upwards of $50,000 annually.

Several factors can affect how much a small business spends on Facebook advertising, including the size of the business, the industry they’re in, and its goals for advertising. However, the biggest factor by far is how much money the business is willing to spend.

Factors That Affect Average Ad Spend

Numerous factors can affect how much a small business spends on Facebook advertising. Facebook’s average restaurant marketing budget ranges from $200 to $800 monthly. Factors that can affect how much a business spends on Facebook advertising include the following:

-The size of the business: 

Small businesses typically have a smaller budget for advertising than larger businesses.

-The industry: 

Some industries spend more on Facebook advertising than others. For example, businesses in the retail industry may spend more on ads that promote special sales or discounts, while businesses in the B2B space may focus more on lead-generation ads.

-The campaign’s goals: 

A business’s ad will be influenced by what they hope to achieve with its Facebook advertising campaign. For example, suppose a business is looking to increase brand awareness. In that case, it may need to invest in more costly brand awareness campaigns, while a business looking to drive sales may focus its ad spend on conversion-oriented campaigns.

-The target audience: 

The demographics of a business’s target audience can also affect ad spend. For example, targeting users in a specific geographic region may require higher ad spend due to the competition for those users’ attention. Similarly, targeting users with specific interests or demographics (such as parents of young children) may also require higher ad spend due to the narrower targeting options available.

Benefits and Challenges of Advertising on Facebook

When it comes to advertising on Facebook, there are both benefits and challenges that small businesses should be aware of. On the plus side, Facebook is one of the most popular social media platforms, with over 2 billion active users. This gives small businesses a large potential audience to reach with their ads. Additionally, Facebook offers very detailed targeting options so businesses can ensure their ads are seen by the most likely to be interested in them.

However, there are also some challenges to consider when advertising on Facebook. One is that the platform can be expensive, with businesses typically needing to spend at least $5 per day on ads to see any results. Additionally, competition on Facebook is high, meaning that businesses need to create ads that stand out from the rest to get noticed.

Tips for Maximizing Your Ad Spend on Facebook

Regarding the average restaurant marketing budget, remember a few key things to get the most out of your ad spend. First, it’s important to have a clear and defined target audience. Narrowing down who you want to reach with your ads will help ensure that your ad spend is used most effectively.

Once you know who you want to target, creating compelling and eye-catching ads is important. Ads that stand out and grab attention are more likely to be clicked on, which means they’re more likely to result in conversions. Put some thought into your ad copy and visuals to ensure they’re as effective as possible.

Finally, monitor your ad campaigns and track their performance over time. This will help you to see what’s working and what isn’t, so you can adjust your strategy accordingly. By keeping these tips in mind, you can maximize your ad spend on Facebook and see better results for your business.


In conclusion, the strategic marketing consulting for small businesses in 2023 will be much higher than in previous years. This is due to the increasing popularity of social media platforms and the growing number of businesses using them to advertise and promote their products or services. As a result, small business owners should plan and budget accordingly if they want to maximize their return on investment from advertising campaigns on Facebook.